With so many global & UK corporate businesses, including Berkshire’s own Vodafone, making the most of UK law and minimising the taxes they pay into the UK pot, crippling the central core, those with a more ethical, community focus need to start to helping ourselves and creating an environment where local businesses resource on each other.
Only by keeping business local can we ensure a semblance of local economical stability. We are the masters of our own destiny and if we choose to simply source the cheapest from foreign parts then don’t be surprised if your business ultimately fails due to lack of customers or even employees. People can only spend what they’ve got in their pockets, if it’s not there for them, they can’t give it to you.
There appears to be a great effort by local & national government to focus energy on attracting foreign businesses to set up in Berkshire but how does an office of 20 people help? Some NI might be paid but any real taxes will be paid in the country of origin or not at all…
Surely our focus needs to be on educating thousands of local people in how to be self sufficient and generate their own revenue streams? Anyone looking to own their own house and have a family needs to be generating £100,000+ a year to make their dreams come true…
Helping folk get there needs to be our goal and is now Business in Berkshire’s primary focus.
“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”
BIG businesses can help by allowing their local offices to make their own buying decisions which may cost the company a little more in the short run but resourcing locally will boost the local economies, ensuring more employment and therefore a more sustainable environment for your employees longer term.
The knock on effect could well be that you score some CSR points and this also increases your companies share value, should you choose to resource locally?
THE BERKSHIRE BLOG MEMBERSHIP we renamed ourselves in July 2013.
£247 per month
We help you drive more business opportunities through our various media channels.
- You can send through articles to be published on the blog with direct links back to your world. Currently we get around 1000 visitors a week to the blog which we started in July 2013.
- You can engage with our Business in Berkshire LinkedIn Group members, nearly 2300 at the time of writing.
- We’ll share your news in our weekly newsletter which goes out to nearly 4,000 business owners.
- We’ll give you the opportunity to speak at our 1000 Better Ways slow business networking events, should you wish
- And you’re always on our mind when talking to other business owners.
Using the Berkshire Blog website as the centre of our promotional world, we use a multitude of social media platforms to drive web traffic and real life business people to local business events where we mix up social events with business learning. Strengthening those business network connections while helping you have a better understanding of how to build your perfect business… whatever that means to you.
NEED AN ICE BREAKER?
£1000 per month
For those with great ideas that need some extra help making more people aware of their existence on the planet our ICE BREAKER service comes into play.
We’ll say hello to strangers so you don’t have to!
Perfect for those techie & admin people who are good at what they do but are not too keen on making that first “Hello!” preferring to be formally introduced 😉
HISTORY OF THE BERKSHIRE BLOG
The Berkshire Blog began life under the name “Business in Berkshire”, an email newsletter first dispatched on 20th February 2002 and was sent to around 400 business people. For years local businesses sent us their news and we’d include it freely in our email newsletters.
In the summer of 2004 we launched our first content management system and invited our 1,500 email readers to take some web space. Offered free on the completion of a 30 questionnaire… over 500 completed the survey in 3 months and we gave each access and the ability to add as many pages as they wished!
Most did very little but the combined energy was enough to see our pages fly high on the search engines and two days after the Royal Wedding, a search for pictures of Charles & Camilla’s wedding found our site 3rd and Hello! 4th 😉
In 2008 we had 5,000,000 page views and we could dominate search in whichever market we chose but this ability to fly high didn’t correspond to business leads and this reality lead us to search elsewhere for new business lead generation ideas.
LinkedIn offered the opportunity for business men & women to discuss business ideas and this has proved popular. With over 2000 Business in Berkshire LinkedIn Group Members, 80% of whom are currently based in or around Berkshire and 95% are either expats or local business people, with just a few slipping through the filters, we have a strong core and ability to generate an impressive call to action should we be motivated to do so.
On 4th July 2013 we launched The Berkshire Blog… and a new future began!
Jonathan L Davey
The Berkshire Blog
“Saying hello to strangers so you don’t have to!”