How often do you visit an exhibition and see the exhibitor’s employees just sitting down or chatting amongst themselves? Too often… am I right or am I right?
So you’ve paid a couple of grand for the stand… another couple for the space… employee salaries, food & accommodation will cost another couple… all that marketing collateral you thought you’d need… not much change out of £10-20k, if any!
If you are going to do this properly then you need someone like me to de-ice your exhibition stand, bring it some good old fashioned northern charm to warm things up… that or a couple of dollies!
But then as pretty as they are, they will attract the young guns but not the serious business decision maker. He’s happily married with a couple of kids & grandkids on the way… he’s there to talk business. And the increasing number of female decision makers will not like your attitude, employing pretty young things? They’ll think you’re lightweight!
You need an old, well worn pair of shoe leather to make the most of the opportunities that come your way. People like me who can establish interest, do they have the budget & who should you really be speaking to? You can’t scan that with a £100 card scanner… you need something more… or at least, as intelligent!
Next time you’re thinking about who could man your Expo stand think Jonathan L Davey, ICE BRAKER a guy who says hello to strangers so you can go relax & network with your clients.
Jonathan L Davey
The Berkshire Blog
“Saying hello to strangers so you don’t have to!”