social media award winner

SOCIAL MEDIA 101: Let’s get real & stop wasting time…

Thursday 21st November I’ve been asked to give a presentation on Social Media 101, which might be a little different to others in the house! I’m on at 12:30PM till 1:00PM… the event starts at 9:00AM, finishing around 4:00PM at STEAM – Museum of the Great Western Railway, Fire Fly Avenue, Kemble Drive, Swindon, SN2 2EY

I’ve put together a 1 pager that people can take away / make notes on… I need to print this tomorrow so your feedback today would be appreciated… add a comment below, all feedback most welcome, how else do we grow?


So headline SOCIAL MEDIA 101, Let’s get real & stop wasting time… followed by picture & then…

What sort of business do you want?
• Are you an E-Myth believer “…on not in the business!”
• Or do you just want to pay a few bills? Recent survey 90% voted for personal goals over business

Who is your target market?
• Are you dealing with local companies? Knock on their doors…
• Or are you chasing multinationals? Use LI to review profiles & find common ground… then knock

Where do your customers hang out?
• Are they celebing it up on twitter? Media folk use it… most others don’t really…
• Or are they quietly making things happen? Find out who & say hello…

Website story – 5,000,000 page views 2008

Email story – 80,000 buyers, bound to click

Twitter LinkedIn story – speakers needed for expo

Define perfect customer, research on LinkedIn, see if on twitter, engage where they hang out… goal is to have a conversation… might be better to get someone else to engage for you… you pay them or swap products?

With social media don’t expect direct contact, your sewing the seeds, your web stats will tell you if anyone looked. Not exactly who but enough for you to know if it’s working or not… if not perhaps you are using the wrong channel? Switch…

Relax and enjoy the process and others will respond… at the very least listen to what others are saying… that will give you fresh insight to help trigger real time conversations.


  • Opening doors that might otherwise be closed… don’t be the same
  • Adding value by blending solutions to trigger fresh thoughts… don’t be the same
  • Children in Need just last week – don’t be the same

Thank you.


Jonathan L DaveyJonathan L Davey
The Berkshire Blog
“Saying hello to strangers so you don’t have to!”
07717 820823

7 thoughts on “SOCIAL MEDIA 101: Let’s get real & stop wasting time…

  1. I know you’re going to try and cuff me one round the ear for this, but we ‘sow our seeds’ not ‘sew’.

    You write….
    Are you an E-Myth believer “…on not in the business!”
    –> Not quite sure about this sentence. Doesn’t say anything to me.

    Otherwise enthused – and so sorry I can’t be there.


    1. Good man… that’s exactly why I posted for feedback… thank you… I will leave it incorrect on the page above but not on my print out… E-Myth Revisited is a book by a chap called Gerber which was ever other consultant will quote you as a must read for everyone on the planet… folk who are missing their ivory towers because they are not shed men like me & thee and have not heard the fishing man story 😉


  2. Hi Jon, looks good. I’m guessing that you’ll be showing some case studies of how to do it too, especially how to stand out from the crowd. It’s all about sharing the how, not just the what people need to do, that’s what gets the most for all.

    Sorry but it’s in my nature I spotted a couple of typos below – ‘should be you’re’ – and should it be sowing the seeds too?

    Good Luck


    1. Thanks Mark,

      Don’t think I’ll show in detail, that will drift into doing… I’ll paint pictures using words to share case studies… then invite attendees to stay tuned by following this ‘ere blog… by far the best way learn… just need 100 bloggers with interesting stuff to share… know any?

      Truly social would have meant reading the other comments & simply saying ditto on the spellos 😉

      Cheers for input Mark


  3. Spot on with this write-up, I actually believe this web site
    needs a great deal more attention. I’ll probably be back again to read
    through more, thanks for the advice!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.