The Berkshire Blog is looking for 100 citizen journalists in 2014 and one logical quality writing source are PR companies… so searching “PR companies in Berkshire” on Google would be a totally logical thing to do, right?
Wrong… taking the first 5 pages of searches and analysing both organic & Pay Per Click we get:
• 40% of organic, that totally dominated the first two pages, were job boards
• 10% of organic were directories, generally annoying one’s focussed on PPC
• 24 companies made up the 56 PPC spots with ONLY ONE based in Berkshire!
• 40% of organic were PR companies based in Berkshire but they mainly appeared on pages 3 & 4 of the search
Over on LinkedIn… a simple search of the people section for “PR Berkshire” gives me 1,437 based in Reading & Slough. I’m 1st connection with 79 and 358 share a group with me… if 20% of those say yes please after a personal invitation then I’ll have my 100… marvellous!
Obviously I’ll connect with the 21 who popped up on Google but the best place to find people in 2014 would appear to be LinkedIn.
Then next year, anyone looking for a PR company in Berkshire will be best signing up for The Berkshire Blog and listening to how the PR companies choose to present their clients and make an informed selection over time…
If you’d like to be one of our citizen journalist at The Berkshire Blog then say hello, you don’t need to be in PR, you just need to have a passion for scribbling great blog posts…
Jonathan L Davey
The Berkshire Blog
“Saying hello to strangers so you don’t have to!”