The Berkshire Blog is looking for 100 citizen journalists in 2014 and one logical quality writing source are PR companies… so searching “PR companies in Berkshire” on Google would be a totally logical thing to do, right?
Wrong… taking the first 5 pages of searches and analysing both organic & Pay Per Click we get:
• 40% of organic, that totally dominated the first two pages, were job boards
• 10% of organic were directories, generally annoying one’s focussed on PPC
• 24 companies made up the 56 PPC spots with ONLY ONE based in Berkshire!
• 40% of organic were PR companies based in Berkshire but they mainly appeared on pages 3 & 4 of the search
Over on LinkedIn… a simple search of the people section for “PR Berkshire” gives me 1,437 based in Reading & Slough. I’m 1st connection with 79 and 358 share a group with me… if 20% of those say yes please after a personal invitation then I’ll have my 100… marvellous!
Obviously I’ll connect with the 21 who popped up on Google but the best place to find people in 2014 would appear to be LinkedIn.
Then next year, anyone looking for a PR company in Berkshire will be best signing up for The Berkshire Blog and listening to how the PR companies choose to present their clients and make an informed selection over time…
If you’d like to be one of our citizen journalist at The Berkshire Blog then say hello, you don’t need to be in PR, you just need to have a passion for scribbling great blog posts…
Thank you.
Jon
Jonathan L Davey
ICE BREAKER
The Berkshire Blog
“Saying hello to strangers so you don’t have to!”
07717 820823
Business in Berkshire 
Hi Jon,
Check out mediatrainingblog.co.uk and let me know if any of these blogs (repurposed) would interest your readers.
Best, James
James White Managing Director
+44 (0)118 918 0540 +44 (0)781 4016198
james@mediafirst.co.uk http://www.mediafirst.co.uk
Email sent on the move so please excuse any mistakes.
>
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Invitation to contribute on it’s way James… get re-jigging them… happy new year 😉
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That’s a very interesting conclusion. I’ve seen other blog posts recently that announce the demise of SEO.
Google fundamentally depends on two things: 1. Providing highly relevant results; 2. Advertising revenue. Without 1, people don’t keep coming back when they need to find things and it’s this steady flow of searchers that ensures 2. Anyone attempting to play the system endangers both 1 (useless results) and 2 (if they can get to the top of search results some other way, they don’t need to advertise).
However, it seems to me that as long as you make your site clear and relevant with plenty of high quality content, you should always be able to stay pretty high in search results.
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My own conclusion is that we’ll all head for our favourite channels… so we might go to the BBC to find news… The FT to pay for top financial news… LinkedIn for people and then search their sites for more detailed information… WordPress offers a great search engine… so as we get more Berkshire related content on here it becomes much more useful as a place to search for local answers… let’s get to 10,000 pages and see how good it is 😉
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For me it’s always better to be actively engaged with the networks and communities who you want to talk with, random finds on Google are ok but don’t put all your hope into that. Made me smile reading the top comment by James and wondering if you found him Jon, and will he now train you in communicating better 🙂
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Don’t think we’ve met face to face… aware of each others existence on the planet for some time… he trains those more easily programmed than myself… those with shiny corporate epaulettes tend to polish up far better 😉
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