Professional Services

Ensuring you have a successful exhibition at TFM&A 2014

Over the years I have taken part in many exhibitions and for the busy sales & marketing directors preparing for the show, balancing existing business enquiries with the need to get everything ready for TFM&A, there might be those who can benefit from some of what I have to offer…

As you may know, if you are a regular reader of the blog, at the start of the year I put energy into The Destinations Show, making contact with a number of exhibitors and established that they are working to tight budgets, reinforced by an email from one of the Chinese exhibitors which said, “…we are very tight in budget and have no plan to do more marketing in next 6 months.”

Reflecting, it made sense to connect with those travel bloggers, enjoying their world tours. They could offer me great travel stories to share with our Berkshire Blog readers at 2pm, ensuring our social media heart beat is pumping well and our readers our suitably entertained after lunch… but as for marketing budgets, the world of technology offers greater flexibility…

Here is one of the letters I will be sending out over the next 3 days to TFM&A exhibitors, looking to engage them in conversation by getting them to ask themselves “are they ready for TFM&A 2014?” & could I add a little magic this year?

Good morning / afternoon,

I see you’ve taken a stand at Technology for Marketing & Advertising 2014 at Earls Court on 25/26 February.

I’ve been engaging in sales & marketing arena since 1999 and I really enjoy exhibitions, acting as an ICE BREAKER, saying hello to strangers so you don’t have to!

If your organisation is techie heavy then I can help you in the build up to the show & during the exhibition, ensuring your top brains are talking to the right profile of potential customer.

If your organisation is sales heavy then perhaps I could assist you in ensuring your social media engagement is up to scratch & your sales people have a better understanding of how it could help them connect more easily…

I’ve put a page together on my blog which summarises the offering neatly & allows you to see me warts ‘n’ all 😉

www.successfulexhibitions.com

Note how I have used a short url and re-directed it to my blog… this allows me to direct others to it easily, both verbally and through social media.

If you have the above covered then reflect on previous shows, what might have been missing? Talk to me and let’s see if we can help each other.

Thank you.

Jon

Jonathan L DaveyJonathan L Davey
ICE BREAKER
The Berkshire Blog
“Saying hello to strangers so you don’t have to!”
07717 820823

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s