Choosing the right domain to best suit your business name is always a challenge.
The best approach is to choose a single word, followed by .CO.UK or .COM for an international business. This year there brings a selection of new domains. It will soon be possible to have your profession, hobby or maybe a UK country, e.g., .CYMRU for your domain extension. The ideal option is to have just one acronym or word after the first dot. Not so easy when the sub-domain .CO.UK has been widely used.
Now for the good news. Nominet, the UK registrars are giving owners of .CO.UK domains first option on obtaining the equivalent .UK domain. Having already obtained my business name, followed by .CO.UK, I have been able to reserve my .UK domain in readiness for its release on 10th June 2014.
As I want to protect brand and company identification on the internet, my decision was to obtain all “top level domains” (TLD) and ensure each points to my existing website at .CO.UK. The list of new domains seems endless, although all I really need for a company trading mainly in UK and Europe is .CO.UK, .COM, .EU and .UK. How about your business? Can someone muscle in on your brand by buying a local domain? You will be able to request a .UK domain in June, but will only get it if there is no .CO.UK equivalent or if the current .CO.UK owner refuses .UK.
It’s just good business sense…
Give me a call, or complete the form below, I’ll ask a couple of questions and offer some thoughts, we can then decide the next steps.
With kind regards – Gareth
Gareth Crompton, MBCI
Abide Consulting Limited
PPPIG: PEOPLE, PROCESS, PREMISES, INFORMATION, GOVERNANCE
Mobile. +44 (0)7507 560214
Office. +44 (0)1256 761556