I had a meeting with a very successful business man who has a number of business interests…
After a recent holiday he found a new door opening up and has invested a few k in his new found interest which is all about finding customers… he’s used to finding B2B clients… so a new business in more ways than one!
People need to feel a connection with products… this can come from a “brand” and its associated values, which determine its position in the market place… its history.
Alternatively it comes from creating a story behind the product to get the party started… especially if a character is created as part of a fun logo… where did they come from? People will want to know if you expect them to come on board…
As this starts to unfold I may well be looking to my readers to help it along the way… should be fun… follow the yellow brick road 😉
Jonathan L Davey
The Berkshire Blog
“Saying hello to strangers so you don’t have to!”