natasha higman bakuba blog header

…because that’s the way it’s always been

I’m sure you will by now have experienced a Dyson Airblade hand dryer in a public convenience.  Every time I encounter one I remember a comment I heard him make in an interview.  This is not an exact quote, but it was along the lines of ‘people used to just accept that hand dryers didn’t dry their hands properly and that they would have to wipe them on their trousers after using what had been provided.‘  And I think to myself – yes, we just accepted that.  To the extent that I don’t really remember anyone coming back from a bathroom in a pub or restaurant complaining about how they had to dry their hands on their jeans.  Now that we have experienced the Dyson Airblade we don’t want to go back – so much so that Mitsubishi have caught on and make one in the same style.

In a similar way, for years, I just accepted that clothes I bought from shops did not quite fit me properly.  Not having much of a waist meant that I would buy skirts and trousers that would cut in around my middle.  But hey, I didn’t want to do the sit-ups to get a flat stomach so I just accepted the constant discomfort while wearing my business clothes.  And women all over the world are just accepting that their clothes don’t really fit.

Hearing James Dyson, who set about inventing a hand dryer that DOES actually dry your hands, I decided I wasn’t going to accept the status quo anymore either.  I have set up bakuba and make women’s business clothes that fit you the wearer.  I use your measurements to make skirts with your hip to waist ratio and using your bra size to make tops that fit all of you, not just around your bust.

During May I am offering the world at large the chance to CHOOSE which dress style to add to the range and you can WIN one of them after you have voted for your preferred shape.

Don’t just accept poorly fitting clothes because that’s the way it’s always been!

Thank you.

Natasha HigmanNatasha Higman

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