Success before Start-Up

The book that could save you sorrow, save you money and set you on the road to start-up success!

You would not believe the number of people who start their own business without being fully prepared for what life has to throw at them. Many new businesses fail in the first months because they have not learned from others and make mistakes that could be easily avoided. ‘If only’ is a phrase that should go before these reasons for failure:

If only:

• I had chosen the right kind of business to suit my personality and talents
• I had done my research to find out whether my business idea would be in demand
• I had secured enough finance to help me cope with unexpected costs
• I had carefully considered how I was going to sell my product or service

The list goes on, but the point is that they could have anticipated these issues in the crucial time before they committed time and serious money to a project that was not commercially viable.

This is where Success before Start Up comes in. The book will help you learn about the most popular types of business from taking on a franchise or starting an online business from a spare bedroom with only a desk, computer and you. One thing I’ve learned is to listen to other’s who started at exactly the same place as you. That is, without much learning. The book captures the experiences of eighteen different small businesses to share. Each explained why they chose a particular business to enter, whether it worked, what mistakes and what successes they had and lastly they were asked whether they would do it again. Amazingly across a wide spectrum many of the stories were similar.

The job of the first part of the book is to help define your direction and identify what type of business will suit your personality, your life plan and your financial goals. The second part progressively builds the outline of your business. Marketing, finance and how to write and present a business plan will create a template and pose questions that need to be answered to your own satisfaction. The biggest being ‘Will I make any money, how much profit will the business produce and will it work?’

Success before Start-Up is like reading a normal book. Yes, the subject is business, but it is written in an easy-to-understand style. It’s not like an episode of University Challenge. The book is available in either Kindle or Paperback form from Amazon – http://amzn.to/1hZuY2e