First I heard about it was today from Neeraj from @thepeopleltd who calmly responds to my email asking for an update on his world…
We recently won several gold stars at the Great Taste Awards for four of our teas. We also won the Dragon’s Den star Theo Paphitis’ Small Business Sunday competition and have launched quite a few new teas to our vast collection taking our range of teas to over 50.
I checked The Tea People’s website and there was no blog immediately jumping out at me so I figured I’d better write one while joining up a few dots… let’s start with a few words about The Tea People, follow that with info about the Great Taste Awards, add our own comment, blend in Theo and add a dash of Rotary International… see if we can’t sweeten the pot 😉
Tea People is a social enterprise that uses the profits generated from selling a wide variety of fine teas to help educate underprivileged children in tea growing regions. We believe that ‘tea is what you make it’. Tea can be different things to different people and with a little effort, creativity and innovation, it can even become a powerful medium for social change.
Are you ready to taste some award winning tea?
Best go buy a packet or two >>>
Liquorice Mint Toffee sounds like a herbal remedy ready to purify your temple 😉
Stuart Young and I made a coconut brew at the start of the summer… I asked him for some feedback…
“I recently tried Tea People’s Coconut tea and fully expected it to be as insipid as many of the ‘flavoured’ teas on the market. However, I was pleasantly surprised to find that the coconut flavour was strong enough to be pleasant without being overpowering. I’ll definitely try another.”
Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis in October 2010. Theo is best known for appearing on Dragons Den on BBC Two. He is Chairman of Ryman Stationery plus Boux Avenue lingerie and Robert Dyas, as well as joint owner of Red Letter Days
Theo is also a mentor and investor to many other business acquainted via the Den including Wedgewelly and Fit Mix Pro
Each week, Theo rewards small businesses that tweet him @TheoPaphitis and describe their businesses in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5.00 PM and 7.30 PM each Sunday count.
Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has over 450,000 followers, this provides a massive boost to the chosen lucky businesses.
The benefits range from increased Twitter followers, to positive media publicity and crucially for many, increased sales! Of course, none of this is guaranteed as it is largely down to perseverance and hard work. A smidgen of luck comes in handy.
If at first you don’t succeed then give it another go… The Tea People’s persistence won the day…
Rotary International President K.R. “Ravi” Ravindran announces his presidential theme ‘Be a Gift to the World.’ With an amazing pedigree which includes being one of the world’s largest packers of tea bags, it would make sense to see if I cannot introduce local Rotary Clubs to the Tea People and see if we can access some of their International funding but also simply swamp Berkshire with tea in 2015-16 and in so doing we’re building schools… and who knows, maybe a University in Darjeeling 😉
There you go, a few lines can be turned into a full on story with a little bit of help from Google and your truly!