Jon Davey, Sales Enabler, Bespoke Marketing Automation, Sales Navigator, Lead Generator, Social Media Story Teller, Blogger, Dad
Business owners who are at the coal face struggle to generate new leads because they just don’t have the time. Does that sound like you? Maybe I can help…
After 30 years in sales & marketing the environment has changed beyond recognition. There were no mobile phones when I got started and you had to go knock on physical doors to say hello.
Today you have all manner of channels open to you but the chances are, you’d never get to the person you want to talk to via a physical door these days, you’ll struggle to get past the reception desk on foot or by phone in 2018 so you have to work smarter.
Marketers will preach about inbound, let them see your tweets Mrs… is that really going to cut it? Probably not but hey, you can be a “busy fool” all day long if you want. I’d suggest working smarter.
Having a up to date presence on social media makes complete sense, fresh content will add power to your elbow when someone goes to check you out… but you still need to reach out to say hello, I’m here…
Firstly you need to come up with stories to fit the task… are you saying hello for the first time? Are you connected and looking to share more? Are you just nudging them?
To my mind this is blending sales & marketing… sales is the physical reaching out, marketing is the message… and I refer to myself as a “Sales Enabler” which means I’m not necessarily closing the deal for you but opening the door for you to share your wisdom.
So what would you like me to serve up?